AI for the operators moving freight, not the ones presenting at conferences.
Fleet, 3PL, last-mile, brokerage. We build the tendering, document, and customer-update workflows that keep your dispatch board out of email.
Pick the firm shape closest to yours
Each card is a real persona, a real day-in-the-life narrative, a real automation playbook, and a real example with a number on it. Click in to see how the platform runs inside a firm shaped like yours.
Asset-Based Fleet (Truckload / LTL / Dedicated)
Owns the trucks and the drivers. Dispatch + load matching + driver retention + maintenance + DOT compliance is the operational stack.
Estimated annual value
8-15% revenue per truck on a $40M fleet = $3-6M/yr in additional revenue + 30-40% reduction in dispatcher time on routine matching.
3PL / Freight Forwarder
Doesn't own trucks; coordinates carriers + warehousing + customer service. Margin is thin so operational efficiency is everything.
Estimated annual value
20-40% lift in RFP win rate + 50% reduction in rate-quote analyst time = $1-3M/yr in incremental revenue at a $30M 3PL.
Last-Mile / Final-Mile Carrier
B2B or B2C last-mile delivery, often Amazon DSP or independent. Route optimization + driver retention + customer comms is critical.
Estimated annual value
5-8% more stops per route = ~$400-900k/yr in additional throughput + 5-8 percentage point on-time delivery improvement at a 50-driver carrier.
Freight Brokerage
Brokerage with no assets, no warehousing. Pure load matching + carrier relationships + customer relationships. Speed and margin discipline determine viability.
Estimated annual value
10-15 hours/week per broker recovered + 15-25% lift in load throughput = $1-2.5M/yr at a 30-broker shop.
The work that's eating your team
We're not going to tell you transportation & logistics is broken. You know what's broken. We're going to tell you which parts the system can run without you.
Dispatch is reactive, not optimized
Loads matched on whoever calls first vs best-fit. AI surfaces ranked load-to-truck matches in minutes.
Driver communication is a Slack/text/phone tornado
Hundreds of driver-dispatcher messages a day. AI drafts routine communications.
DOT compliance is a quarter-time job
HOS, IFTA, drug + alcohol, DOT recordkeeping. AI auto-assembles documentation continuously.
Maintenance is reactive vs predictive
Trucks break on the road. AI ingests DTCs + scheduled maintenance and surfaces upcoming events.
Driver turnover is 80-100% per year
Recruiter + onboarding load is endless. AI compresses applicant screening + onboarding.
Customer track-and-trace eats CSR time
Where's my load is the #1 customer question. AI auto-resolves with ELD data.
How the AI Operating System works inside a transportation & logistics firm
One nervous system, written in your firm's language. n8n is the backbone. Zapier is the glue. Supabase + Claude is memory and reasoning. The result is a single layer that thinks, remembers, and acts on behalf of your team, without ripping out a single system you already use.
brain
Brain, Decision & orchestration
n8n + Claude. Load matching, route optimization, rate quoting, communication drafting, compliance assembly.
- ›Load-to-truck matching
- ›Route optimization
- ›Rate quoting
- ›Communication drafting
- ›Compliance documentation
memory
Memory, Operational truth
Supabase. Stores driver/truck/customer/carrier history, lane data, rate history, scorecards. TMS / dispatch system / load board remain source of truth.
- ›Load + carrier history
- ›Lane + rate history
- ›Driver scorecards
- ›Customer profitability
nervous system
Nervous System, Real-time triggers
ELD events, load board pings, customer requests, DTC alerts, scheduled cycles.
- ›ELD event triggers
- ›Load board polling
- ›DTC alerts
- ›Scheduled cycles
hands
Hands, Action layer
Tenders loads, posts to load boards, sends comms, books maintenance, writes back to TMS.
- ›Load tender + posting
- ›Maintenance scheduling
- ›Customer + driver comms
- ›TMS write-back
eyes
Eyes, Ingest & observation
ELD feed ingestion, BOL/POD parsing, dashcam events, customer email parsing, load board scraping.
- ›ELD telemetry
- ›BOL/POD/document parsing
- ›Customer email triage
- ›Load board scraping
The point of separating these layers is reusability. The same Brain and Memory power your client acquisition, document handling, and compliance workflows. New automations are written as new Hands , not as a new system. That's the difference between an AI Operating System and a stack of one-off Zaps.
The transportation & logistics automation catalog
Each entry below is a named workflow, not a category, not a promise. Every row describes what the workflow actually does in verb form, what it touches, and how it slots into your stack.
Dispatch + load operations
Match better. Dispatch faster.
Load-to-truck matcher
Surfaces ranked load-to-truck matches based on revenue + deadhead + home time + lane history + driver preference.
BrainMemoryAvailable truck eventAuto-load posting + carrier matching
Brokers: load posted → carrier match scored on historical performance + availability + lane familiarity.
BrainMemoryNew load enteredLoad tendering auto-cascade
3PLs: tenders go to ranked carriers in cascade with auto-followup if no response in N minutes.
BrainHandsTendering startedCarrier rate quote assembler
Assembles rate quotes from historical + market rates + carrier availability with margin recommendation.
BrainMemoryRFP received
Driver + carrier communication
Routine communications drafted; humans focus on judgment cases.
Driver communication drafter
Drafts routine driver communications (status, pay clarification, dispatch instructions, hometime requests).
BrainDriver inquiryELD-driven check-call eliminator
Subscribes to ELD feed; auto-updates track-and-trace + surfaces exceptions instead of manual check-calls.
NervousBrainMemoryELD feed eventCustomer track-and-trace responder
Responds to customer 'where's my load' inquiries with current ELD location + ETA.
BrainMemoryCustomer inquiryCustomer delivery + exception comms
Last-mile: drafts customer delivery confirmations + exception notices (delayed, missed, reschedule).
BrainHandsDelivery event
Compliance + safety
Continuous documentation; auditor-ready.
DOT compliance auto-assembler
HOS, IFTA, drug + alcohol, DOT records assembled on cycle from underlying ELD + driver data.
BrainMemoryCompliance cycle cronHOS violation early warning
Flags drivers approaching HOS limits before violations occur.
NervousBrainHOS approaching limitDriver scorecard + safety monitor
Continuous driver scorecard from ELD + dashcam + customer feedback + safety incidents.
BrainMemoryWeekly cycleDVIR + maintenance compliance
Driver vehicle inspection report compliance tracked + auto-followup on issues identified.
NervousBrainDVIR submitted
Maintenance + asset management
Predictive over reactive.
Maintenance + DTC auto-scheduler
Diagnostic trouble codes + scheduled maintenance auto-trigger maintenance scheduling at preferred shops.
NervousBrainHandsDTC fired or maintenance dueTire + fuel cost analyzer
Per-truck tire wear + fuel economy tracking; surfaces cost outliers + maintenance opportunities.
BrainMemoryWeekly cycleTruck residual value tracker
Tracks truck depreciation + market resale value; surfaces optimal trade timing.
BrainMemoryMonthly cycle
Routing + last-mile
Optimize routes; lift on-time delivery.
Daily route optimizer
Optimizes daily routes from stops + driver familiarity + traffic + weather + customer windows.
BrainMemoryDaily cycleReal-time route adjuster
Adjusts routes mid-day for traffic, weather, customer cancellations, missed deliveries.
NervousBrainReal-time eventPOD + exception capture
POD photos + signatures + exception notes auto-captured + filed against delivery record.
EyesMemoryDelivery eventCustomer delivery time-window optimizer
Negotiates delivery time windows with customers to optimize route density.
BrainHandsPre-delivery cycle
Brokerage + margin discipline
Spread guardrails. Carrier scoring.
Margin guardrail auto-enforcement
Brokers cannot tender at margins below threshold without manager approval.
BrainHandsTender attemptCarrier scorecard + lane history
Carrier scorecard (on-time, in-full, payment compliance, lane experience) updates continuously.
BrainMemoryLoad completionLoad board scraper + opportunity surfacer
Scrapes DAT/Truckstop/load boards; surfaces high-margin opportunities matching available trucks.
EyesBrainMemoryContinuous scrapeCustomer profitability analyzer
Per-customer P&L analyzed monthly; surfaces unprofitable customers for renegotiation.
BrainMemoryMonthly cycle
Driver retention + recruiting
Compress recruiting; reduce turnover causes.
Driver applicant intake + screen
Driver applicants intake + DOT-required screening (CDL, MVR, drug/alcohol, employment history) coordinated automatically.
BrainHandsApplicant inquiryDriver retention nudges
Surfaces drivers showing turnover signals (consecutive home time issues, pay disputes, route preference complaints).
BrainMemoryWeekly cycleDriver onboarding orchestrator
Orchestrates new driver onboarding (paperwork, equipment, training, first-load assignment).
NervousBrainHandsNew driver hire
What the first 6 months look like
We don't ship a 30-workflow operating system on day one, that never works. We ship in phases, each with a measurable success criterion before the next phase begins.
Phase 1 · Weeks 1-4
Foundation: dispatch + visibility
- Load-to-truck matcher live
- ELD-driven check-call eliminator live
- Customer track-and-trace responder live
- Daily ops digest live
Success criterion
By end of Phase 1, dispatch decisions get AI-assisted ranking and customer track-and-trace inquiries auto-resolve 60%+.
Phase 2 · Weeks 5-12
Communications + carrier ops
- Driver communication drafter live
- Carrier rate quote assembler live
- Load tendering auto-cascade live (3PL)
- Customer delivery + exception comms live (last-mile)
Success criterion
By end of Phase 2, routine driver/carrier communications get drafted and rate quote turnaround drops 70%+.
Phase 3 · Weeks 13-20
Compliance + maintenance + safety
- DOT compliance auto-assembler live
- Maintenance + DTC auto-scheduler live
- Driver scorecard + safety monitor live
- HOS violation early warning live
Success criterion
By end of Phase 3, compliance documentation runs continuously without manual assembly and maintenance shifts from reactive to predictive.
Phase 4 · Weeks 21-26
Routing + retention + margin
- Daily route optimizer live (last-mile)
- Driver retention nudges live
- Margin guardrail auto-enforcement live (brokerage)
- Customer profitability analyzer live
Success criterion
By end of Phase 4, routes are optimized daily, driver turnover signals get caught early, and margin discipline is enforced at the system level.
What the AI is allowed to do, and what it isn't
Honest compliance copy beats aspirational compliance copy. Below: the frameworks we're configured to support, the controls we ship with, and the explicit boundaries, actions the AI never takes without a human signing off.
FMCSA / DOT regulations
Federal safety + recordkeeping requirements (HOS, drug + alcohol, IFTA, DVIR, vehicle maintenance, driver qualification files).
- HOS tracking via ELD
- Drug + alcohol program documentation
- IFTA quarterly filing automation
- DVIR + maintenance audit trails
- Driver qualification file completeness checks
Boundary: AI drafts and tracks; safety + compliance officer reviews and certifies.
CSA / SMS scoring
FMCSA Compliance, Safety, Accountability scoring affects insurance + customer access.
- CSA score monitoring
- Roadside inspection trend analysis
- Safety event root-cause tagging
Customer EDI / API contracts
Many shippers require EDI 204 (load tender), 990 (response), 214 (status updates), 210 (invoice). Mistakes cause chargebacks.
- EDI message validation
- Auto-generation of compliant 214 status updates
- Invoice 210 auto-generation from completed loads
Cargo insurance + claims compliance
Cargo claims must be documented per insurer requirements within deadlines.
- Auto-claim documentation assembly
- Photo + BOL + POD auto-attached to claim
- Deadline tracking + reminders
Customs (cross-border)
Cross-border (US/CA/MX) requires customs documentation + ACE/ACI manifest filing.
- Customs documentation auto-assembly
- Manifest filing reminders + status tracking
Decision authority
Transportation governance balances speed (the business runs 24/7) with safety (federal liability). AI handles routine; humans approve loads, customer commitments, and any compliance flags.
| Action | Decision | Why |
|---|---|---|
| Send a routine driver status update | AI | Within ELD-derived facts. |
| Auto-respond to customer track-and-trace | AI | Within ELD location + system data. |
| Schedule routine maintenance from DTC/scheduled | AI | Within preferred shop + parts availability. |
| Tender load to next carrier in cascade | AI | Within tender plan + margin guardrails. |
| Tender below margin threshold | AI with human approval | Manager approves below-threshold. |
| Send customer rate quote | AI with human approval | Sales rep edits and sends. |
| Resolve a CSA-impacting safety event | Human only | Always safety officer judgment. |
| Discipline / terminate a driver | Human only | Always HR + ops + safety. |
| Approve a cargo claim | Human only | Always claims handler. |
Pick one. Run it for a quarter. Prove it.
Each of these is a real, measurable pilot you can run with us over a single quarter, with explicit success criteria so the answer at the end is "yes, kept" or "no, scrapped," not "maybe."
Load matching pilot
Run load-to-truck matching on one dispatch desk for 60 days. Measure revenue per truck + deadhead miles.
Success criteria
- ·Revenue per truck +5%+
- ·Deadhead miles -10%+
- ·Dispatcher time on routine matching -30%+
Check-call elimination pilot
Subscribe to ELD feed for a single customer; auto-update track-and-trace for 60 days. Measure check-call volume + customer satisfaction.
Success criteria
- ·Check-call volume -60%+
- ·Customer satisfaction same or better
- ·Broker time recovered for new loads
Rate quote pilot (3PL)
Run rate quote assembler on inbound RFPs from 1-2 customers for 60 days. Measure response time + win rate.
Success criteria
- ·Response time -75%+
- ·Win rate +20%+
- ·Margin held or improved
Route optimization pilot (last-mile)
Run daily route optimizer for one route for 60 days. Measure on-time delivery + stops per route.
Success criteria
- ·On-time delivery +5pp+
- ·Stops per route +5%+
- ·Driver overtime -10%+
Compliance auto-assembly pilot
Auto-assemble HOS + IFTA + drug + alcohol documentation for one quarter. Measure compliance officer time + zero-finding audits.
Success criteria
- ·Compliance officer time -50%+
- ·Zero compliance findings
- ·Audit-ready binders generated automatically
We extend your stack, we don't replace it
Your firm has a system of record for a reason. We plug into it. The platform is the connective tissue between the systems you already pay for, not a competing system you have to migrate to.
McLeod / TMW / TruckMate (TMS)
APITMS stays source of truth for loads, drivers, equipment. We extend with intelligence + comms layer.
DAT / Truckstop / Truckers Edge (load boards)
APILoad board scraping + posting + match scoring against your fleet/network.
FourKites / project44 / MacroPoint (visibility)
APIVisibility provider feeds drive customer track-and-trace + check-call elimination.
Samsara / Motive / Geotab (ELD + telematics)
APIELD feeds drive HOS compliance + maintenance + driver scorecards + check-call elimination.
QuickBooks / NetSuite (accounting)
APIDriver settlements + customer invoicing flow into existing accounting.
Tenstreet / Drive Axle / DriverReach (driver applicants)
APIApplicant intake + screening flows through existing recruiting platform.
One way to slice Transportation & Logistics: our four pre-packaged bundles
Below are the four pre-packaged engagement bundles available in transportation & logistics - useful when you want a single signed PO instead of assembling the catalog. The full Transportation & Logisticspractice covers more: see the full catalog and the multi-tab coverage matrix for the department, technology, and workflow lenses.
- Account reactivation
- AR + dunning
- Quote follow-up
- Service-pause recovery
- Per-fleet tenancy
- Route audit log
- TMS webhook surface
- Driver reports
- Account-based outbound
- Lane-specific campaigns
- RFP automation
- Carrier nurture
- Routing optimization
- Load-matching brain
- TMS integration
- Driver-app workflows
Get my fleet's automation map
Tell us your operation type (asset / 3PL / last-mile / brokerage), fleet size or load volume, and the workflow that costs the most dispatcher/broker time. We'll come back with a written map of which 5-7 automations matter first and what the first 90 days would change.