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Home
Industries
Retail & E-Commerce
Built for DTC brands, multi-channel retailers, marketplace sellers, and brick-and-mortar

AI for brands and retailers who can't add headcount this Q4.

DTC, multi-channel, marketplace, brick-and-mortar. We build the support, catalog, and post-purchase workflows that handle the routine work so your team can handle the exceptions.

Pick your channel and see the workflows.
Built for the firms inside Retail & E-Commerce

Pick the firm shape closest to yours

Each card is a real persona, a real day-in-the-life narrative, a real automation playbook, and a real example with a number on it. Click in to see how the platform runs inside a firm shaped like yours.

DTC Brand

$1M-$50M direct-to-consumer brand on Shopify or similar. Paid acquisition + lifecycle email + customer service is the operational stack.

Estimated annual value

Saves ~$200-400k/yr in CS labor at a $10M DTC brand + measurable CSAT/NPS improvement + capacity to scale 2-3x without proportional CS hiring.

Multi-Channel Retailer

Brand selling through own DTC + retail (Target, REI, Whole Foods) + Amazon. Channel coordination is the daily challenge.

Estimated annual value

Protects ~$200-500k/yr in channel margin from MAP erosion + reduces chargebacks 30-50% at a $30M multi-channel brand.

Marketplace-First Seller

Amazon / TikTok Shop / eBay-first seller, $500k-$50M. Catalog scale + listing optimization + ad management is the work.

Estimated annual value

Improves ACoS 15-25% on $600k/year ad spend = $90-150k/yr direct ad savings + capacity to scale catalog without proportional team hiring.

Brick-and-Mortar Retailer

Single or multi-location physical retail. Staff scheduling + inventory + local marketing + omnichannel is the spine.

Estimated annual value

Reduces stock-outs 20-30% + carrying cost 10-15% at a 6-location retailer = $200-500k/yr in additional captured sales + working capital efficiency.

What you're actually dealing with

The work that's eating your team

We're not going to tell you retail & e-commerce is broken. You know what's broken. We're going to tell you which parts the system can run without you.

Customer service drowns after every sale or product launch

Inbox doubles in 24 hours; CSAT collapses; CS team burns out. AI handles the predictable 60-70% so the team focuses on the actual hard tickets.

Inventory drifts across channels in hours

An out-of-stock on Shopify shows in stock on Amazon. Lost sales + chargebacks + customer complaints. AI keeps everything in sync continuously.

Returns are a black hole

Each return takes 10-20 minutes of CS + warehouse time. AI triage + auto-RMA + fraud detection cuts that 60%+.

Lifecycle email is somebody's Sunday night

Founder writes the abandoned cart email, the post-purchase email, the win-back. AI drafts; founder edits; cadence becomes consistent without the Sunday tax.

Paid acquisition reports are 5 days late

Marketer pulls reports Monday for last week. By the time underperforming creative is killed, $5k is gone. AI surfaces anomalies in real-time.

MAP / IP / channel compliance is enforced reactively

Brands learn about MAP violations from retailers calling angry, not from monitoring. AI monitors continuously.

The 5-layer architecture

How the AI Operating System works inside a retail & e-commerce firm

One nervous system, written in your firm's language. n8n is the backbone. Zapier is the glue. Supabase + Claude is memory and reasoning. The result is a single layer that thinks, remembers, and acts on behalf of your team, without ripping out a single system you already use.

brain

Brain, Decision & orchestration

n8n + Claude. CS triage, lifecycle email drafting, ad rebalancing, replenishment forecasting, listing optimization, anomaly detection.

n8nAnthropic Claude
  • ›CS ticket classification + drafting
  • ›Lifecycle email drafting
  • ›Ad performance analysis + rebalancing
  • ›Forecasting + replenishment

memory

Memory, Customer + product + channel knowledge

Supabase. Stores customer history, product attributes, channel performance, conversation memory, learned brand voice.

Supabase PostgresShopify / Amazon / Magento as source of truthKlaviyo / Attentive (lifecycle)Helpdesk (Gorgias / Zendesk)
  • ›Customer + order history
  • ›Product catalog + cross-channel state
  • ›Conversation history + brand voice
  • ›Channel performance history

nervous system

Nervous System, Real-time + cycle triggers

Order events, inventory events, ad performance cycles, lifecycle behavior triggers, EDI cycles, MAP/pricing monitoring cycles.

n8n schedule + webhook nodesShopify / Amazon webhooksHelpdesk webhooks
  • ›Real-time order + inventory events
  • ›Behavior + lifecycle triggers
  • ›Ad performance + monitoring cycles

hands

Hands, Action layer

Sends customer comms, posts to channels, updates listings, rebalances ad campaigns, generates RMAs, triggers shipping.

n8n action nodesHelpdesk APIs (Gorgias / Zendesk / Re:amaze)ESP APIs (Klaviyo / Attentive)Ad platform APIsShopify / Amazon APIs
  • ›Customer comms across channels
  • ›Listing + content updates
  • ›Ad campaign actions
  • ›RMA + fulfillment triggers

eyes

Eyes, Ingest & observation

Channel performance feeds, review feeds, social mention feeds, MAP monitoring (web scraping), competitor monitoring.

Channel APIs (Shopify / Amazon / TikTok / Google)Review monitoringSocial listeningMAP monitoring
  • ›Channel performance
  • ›Review + social ingestion
  • ›Competitor + price monitoring

The point of separating these layers is reusability. The same Brain and Memory power your client acquisition, document handling, and compliance workflows. New automations are written as new Hands , not as a new system. That's the difference between an AI Operating System and a stack of one-off Zaps.

24 named workflow automations across 5 groups

The retail & e-commerce automation catalog

Each entry below is a named workflow, not a category, not a promise. Every row describes what the workflow actually does in verb form, what it touches, and how it slots into your stack.

Customer service

Auto-resolution + intelligent escalation across every channel.

50-70% of tickets auto-resolved
  • Customer service auto-resolution

    Tickets auto-classified, 60-70% resolved with brand-voice replies, sentiment-triggered escalation, full history attached to escalations.

    BrainMemoryHandsInbound ticket
  • Returns triage & RMA generation

    Return request → AI checks policy + condition + customer history → generates RMA + return label + refund instruction → routes to warehouse.

    BrainHandsReturn request
  • Order status push

    Pre-empts 'where's my order?' with proactive shipping milestone updates via SMS/email.

    NervousHandsShipping event
  • Sentiment escalation alerter

    Tickets / reviews / social mentions with negative sentiment thresholds trigger immediate human review with full context.

    BrainHandsSentiment threshold

Marketing & lifecycle

Drafted, scheduled, optimized, humans approve.

  • Lifecycle email drafter

    Drafts welcome series, abandoned cart, post-purchase, win-back, replenishment emails from brand voice + product data + behavior triggers; queued for review.

    BrainMemoryBehavior trigger or campaign cycle
  • Paid acquisition anomaly alerter

    Daily: monitors campaign performance across Meta/TikTok/Google; surfaces material drops in CTR, conversion, ROAS within hours; recommends action.

    EyesBrainHandsDaily cron
  • Creative testing pipeline

    Generates ad creative variants from product images + brand assets; queues for review; deploys winners; deprecates losers.

    BrainHandsTest cycle
  • Local marketing auto-drafter

    B&M: drafts Google Business posts, local social, email blasts based on location-specific events + inventory; queued for manager review.

    BrainHandsWeekly cron
  • Influencer / UGC outreach

    Identifies brand-mention creators, drafts outreach, manages content licensing pipeline.

    BrainHandsMention or pipeline cycle

Inventory & ops

Cross-channel sync + replenishment + omnichannel routing.

  • Inventory cross-channel sync

    Continuous sync across Shopify + Amazon + retailer EDI + brick-and-mortar POS; prevents overselling; surfaces drift.

    NervousHandsReal-time inventory event
  • Per-location replenishment forecaster

    B&M / multi-channel: weekly replenishment recommendation per location based on sell-through + seasonality.

    BrainMemoryWeekly cron
  • Inventory replenishment forecaster

    Marketplace seller: forecasts FBA replenishment timing per ASIN to avoid stock-outs without overpaying for storage.

    BrainMemoryDaily cron
  • Omnichannel order routing

    BOPIS / ship-from-store / online: routes order to optimal fulfillment location based on inventory + proximity + capacity.

    BrainMemoryOrder placement
  • Loss prevention pattern detector

    B&M: surfaces unusual transaction patterns (high refund rate at one register, unusual void patterns, employee-driven discount stacking) for LP review.

    EyesBrainDaily cron

Marketplace + channel ops

Specialized workflows for Amazon-first and multi-channel sellers.

  • Amazon listing optimization engine

    Continuously optimizes listings (title, bullets, backend keywords) against current search trend data; queues changes for review.

    BrainMemoryWeekly cycle
  • PPC campaign auto-rebalancer

    Daily: rebalances Amazon Sponsored Products + Sponsored Brands based on performance + ACoS targets; surfaces shifts > threshold for review.

    BrainMemoryHandsDaily cron
  • Account health monitor

    Watches Amazon account health signals (suspended ASIN, IP claim, listing suppression, performance metrics); immediate alert with root cause + recommended action.

    EyesBrainReal-time monitoring
  • Review monitoring & response

    Monitors product reviews on every channel; auto-classifies (positive / negative / question / fake-suspect); drafts responses for negative + questions; queues for brand review.

    EyesBrainHandsReview event
  • Cross-channel pricing / MAP monitor

    Continuously monitors prices across own DTC + Amazon + retailer e-commerce + Google Shopping; flags MAP violations with screenshot evidence.

    EyesBrain6-hourly cron
  • Retailer compliance scorecard tracker

    Tracks retailer compliance metrics (on-time, fill rate, EDI exceptions, packaging compliance) in real-time so team intervenes before chargebacks.

    MemoryBrainEDI cycle

Operations + analytics

Cross-functional dashboards and operational intelligence.

  • Daily ops digest

    Each morning: revenue vs target, sell-through, inventory health, CS queue, ad performance, reviews, alerts. One screen.

    MemoryHandsDaily 6am cron
  • Cohort + LTV tracker

    Continuous cohort analysis (acquisition channel, first product, repeat behavior, LTV); surfaces channel ROI shifts before quarterly review.

    BrainMemoryWeekly cron
  • Fraud / chargeback detector

    Pre-shipment fraud screening + post-purchase chargeback pattern detection; surfaces high-risk orders before fulfillment.

    BrainMemoryOrder placement
  • EDI exception handler

    Multi-channel: auto-handles routine EDI exceptions (qty changes, PO updates, ship date changes); escalates anything outside policy.

    BrainHandsEDI exception
Phased rollout

What the first 6 months look like

We don't ship a 30-workflow operating system on day one, that never works. We ship in phases, each with a measurable success criterion before the next phase begins.

1

Phase 1 · Weeks 1-4

Foundation: CS auto-resolution + order ops

  • Customer service auto-resolution live
  • Returns triage & RMA live
  • Order status push live
  • Daily ops digest live
  • Inventory cross-channel sync live

Success criterion

By end of Phase 1, CS first-response under 10 min, 50%+ of tickets auto-resolved, and inventory drift across channels effectively zero.

2

Phase 2 · Weeks 5-12

Marketing + lifecycle automation

  • Lifecycle email drafter live
  • Paid acquisition anomaly alerter live
  • Review monitoring & response live
  • Sentiment escalation alerter live
  • Cohort + LTV tracker live

Success criterion

By end of Phase 2, lifecycle cadence is consistent without founder Sunday tax, and ad performance issues surface in hours not days.

3

Phase 3 · Weeks 13-20

Channel + marketplace ops

  • Cross-channel pricing / MAP monitor live
  • Retailer compliance scorecard live
  • Amazon listing optimization engine live (marketplace)
  • PPC campaign auto-rebalancer live (marketplace)
  • Account health monitor live (marketplace)

Success criterion

By end of Phase 3, MAP violations caught within 24 hours, retailer chargebacks down 30%+, and Amazon ad ACoS improves 15-25%.

4

Phase 4 · Weeks 21-26

Replenishment + omnichannel intelligence

  • Per-location replenishment forecaster live (B&M / multi-channel)
  • Inventory replenishment forecaster live (marketplace)
  • Omnichannel order routing live
  • Local marketing auto-drafter live (B&M)
  • Fraud / chargeback detector live

Success criterion

By end of Phase 4, stock-outs drop 20-30%, omnichannel routing is automatic, and the brand has full operational intelligence by location and channel.

Compliance & governance

What the AI is allowed to do, and what it isn't

Honest compliance copy beats aspirational compliance copy. Below: the frameworks we're configured to support, the controls we ship with, and the explicit boundaries, actions the AI never takes without a human signing off.

PCI DSS / Payment data handling

Any system touching card data triggers PCI obligations. Most retail platforms tokenize but the integration layer matters.

  • No card data ever stored in our system
  • Tokenized payment references only
  • PCI DSS validated infrastructure under platform-level SOC 2

GDPR / CCPA / state privacy laws

Customer data triggers privacy obligations across jurisdictions, especially for DTC and marketplace sellers.

  • DPA available
  • Right-to-deletion workflow per data subject
  • Consent + preference center
  • Configurable data retention
  • DPO contact

Amazon / TikTok / marketplace ToS

Marketplace sellers have strict ToS on review manipulation, off-platform comms, IP, and account practices. AI workflows must comply.

  • Review response templates compliant with marketplace ToS
  • No off-platform contact attempts
  • IP screening before listings publish

FTC advertising rules + state UDAP

Marketing automation must comply with FTC truth-in-advertising + state UDAP rules. AI-generated marketing carries the same liability as human-written.

  • Marketing draft review queue with brand approval
  • Substantiation references attached to performance / health / safety claims
  • Endorsement disclosures auto-included

Decision authority

Volume + velocity make retail an automation-friendly surface. The boundaries are about brand voice + customer trust + regulatory advertising claims.

ActionDecisionWhy
Send order shipping updateAIOperational, transactional.
Auto-resolve a return-policy CS ticketAIWithin published policy; sentiment-flagged tickets escalate.
Generate an RMA and return labelAIWithin return policy; outside-policy returns escalate.
Send a marketing emailAI with human approvalMarketing reviews drafted email before send.
Update a product listingAI with human approvalBrand reviews changes before publish.
Issue a refund above $XAI with human approvalConfigurable threshold; CS lead approves above.
Make a brand or PR statementHuman onlyAlways brand / leadership team.
Approve a regulatory submission or recallHuman onlyAlways executive + legal.
Pilot ideas

Pick one. Run it for a quarter. Prove it.

Each of these is a real, measurable pilot you can run with us over a single quarter, with explicit success criteria so the answer at the end is "yes, kept" or "no, scrapped," not "maybe."

30 days pilot

CS auto-resolution pilot

Run auto-resolution on top 5 ticket categories for 30 days. Measure resolution rate + CSAT.

Success criteria

  • ·≥50% auto-resolution
  • ·CSAT same or better
  • ·Sentiment escalations route correctly
1-2 FTE of CS load removed
60 days pilot

Lifecycle email drafter

Draft + queue lifecycle email cadence for 60 days. Measure open / click / revenue + founder time.

Success criteria

  • ·Cadence consistent week-over-week
  • ·Performance equal or better than baseline
  • ·Founder time on email reduced 80%+
30 days pilot

MAP monitor (multi-channel)

Run continuous MAP monitoring for 30 days. Measure violations caught + time-to-resolution.

Success criteria

  • ·≥80% of MAP violations caught within 24 hours
  • ·Average time-to-resolution under 7 days
  • ·At least 5-10 violations addressed
60 days pilot

Amazon PPC auto-rebalancer

Run rebalancer on $20k+ monthly ad spend for 60 days. Measure ACoS + revenue.

Success criteria

  • ·ACoS improves 15-25%
  • ·Revenue maintained or grown
  • ·Time spent managing campaigns reduced 70%+
12 weeks pilot

Per-location replenishment (B&M)

Run replenishment forecasting for 6-12 weeks across all locations. Measure stock-out rate + carrying cost.

Success criteria

  • ·Stock-outs reduced 20%+
  • ·Carrying cost reduced 10%+
  • ·Manager satisfaction with recommendations

We extend your stack, we don't replace it

Your firm has a system of record for a reason. We plug into it. The platform is the connective tissue between the systems you already pay for, not a competing system you have to migrate to.

Shopify / Magento / BigCommerce / WooCommerce

API + webhooks

E-commerce platform stays source of truth for orders + customers + products. We extend.

Amazon Seller Central / Vendor Central / TikTok Shop / Walmart Marketplace

API

Marketplaces stay source of truth for listings + inventory + orders. We extend with optimization + monitoring.

Klaviyo / Attentive / Mailchimp / Sendlane

API

ESP stays source of truth for lists + sends. We draft into it; humans approve.

Gorgias / Zendesk / Re:amaze / Front

API

Helpdesk stays source of truth for tickets. We extend with auto-resolution + drafting.

ShipStation / ShipBob / Shippo / 3PL APIs

API

Fulfillment system stays source of truth. We orchestrate around it.

NetSuite / Brightpearl / Linnworks (multi-channel ops)

API

ERP / OMS stays source of truth. We extend with channel coordination + intelligence.

Programs available in Retail & E-commerce

One way to slice Retail & E-commerce: our four pre-packaged bundles

Below are the four pre-packaged engagement bundles available in retail & e-commerce - useful when you want a single signed PO instead of assembling the catalog. The full Retail & E-commercepractice covers more: see the full catalog and the multi-tab coverage matrix for the department, technology, and workflow lenses.

Revenue Recovery
  • Abandoned-cart sequence
  • Browse-abandon retargeting
  • Subscriber win-back
  • Smart dunning
Moss Home USA: abandoned-cart across email/SMS/retargeting
Explore Revenue Recovery
Operations Control Panel
  • Order-event tenancy
  • Discount policy
  • Inventory webhook surface
  • Ops scorecard
Live for Moss Home USA
Explore Operations Control Panel
Demand Generation
  • Product launch campaigns
  • Influencer signal monitoring
  • Review aggregation
  • Email/SMS nurture
Same capability stack runs for customers in adjacent industries. Book a working session to scope the retail & e-commerce pilot.
Explore Demand Generation
Custom Implementation
  • Catalog enrichment
  • Inventory forecasting
  • Promo-engine glue
  • Customer-segment routing
Same capability stack runs for customers in adjacent industries. Book a working session to scope the retail & e-commerce pilot.
Explore Custom Implementation
See Retail & E-commerce alongside the other 15 industries in the coverage matrix

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