Freight Brokerage

Brokerage with no assets, no warehousing. Pure load matching + carrier relationships + customer relationships. Speed and margin discipline determine viability.

10-15 hours/week per broker recovered + 15-25% lift in load throughput = $1-2.5M/yr at a 30-broker shop.

A day in the life

What the next Tuesday looks like

A 30-broker shop manages 8,000-15,000 loads/year, works with 500-1,000 carriers, fields 200-400 daily load board inquiries + customer requests, and lives or dies on speed + margin discipline.

The AI Operating Layer compresses every match. Load posting auto-generates from customer freight. Carrier matching ranks carriers by historical performance + current availability + lane familiarity. Carrier check-calls auto-handled (ELD-driven). Load board scraping surfaces opportunities. Margin discipline enforced via auto-checks before tender.

The freight brokerage playbook

The automations that matter most

Out of the full Transportation & Logistics catalog, these are the ones a freight brokerage should run first.

Auto-load posting + carrier matching

Dispatch + load operations

Brokers: load posted → carrier match scored on historical performance + availability + lane familiarity.

ELD-driven check-call eliminator

Driver + carrier communication

Subscribes to ELD feed; auto-updates track-and-trace + surfaces exceptions instead of manual check-calls.

Margin guardrail auto-enforcement

Brokerage + margin discipline

Brokers cannot tender at margins below threshold without manager approval.

Carrier scorecard + lane history

Brokerage + margin discipline

Carrier scorecard (on-time, in-full, payment compliance, lane experience) updates continuously.

Load board scraper + opportunity surfacer

Brokerage + margin discipline

Scrapes DAT/Truckstop/load boards; surfaces high-margin opportunities matching available trucks.

View the full Transportation & Logistics catalog

In the wild

How this actually plays out

ELD-driven check-call elimination is the workflow that gives brokers 10-15 hours/week back per broker.

The AI workflow: load tendered to carrier → AI subscribes to carrier's ELD feed (project44, FourKites, MacroPoint, p44, Trucker Tools). Real-time location auto-updates customer track-and-trace + internal CRM. Exception alerts (ETA slippage > 2hrs, route deviation, dwell time) auto-surface to broker.

A 30-broker shop typically eliminates 60-80% of manual check-calls and frees brokers for new load matching.

Want to see this running in your firm?

We'll walk you through what week 1 looks like for a freight brokerage, who needs to be in the room, and what the first measurable outcome should be.

Get my fleet's automation map

Tell us your operation type (asset / 3PL / last-mile / brokerage), fleet size or load volume, and the workflow that costs the most dispatcher/broker time. We'll come back with a written map of which 5-7 automations matter first and what the first 90 days would change.