Media & Entertainment · persona
Marketing / Creative / Video Agency
Marketing agency, creative shop, video production, or growth marketing firm, $1-50M. Client work + new business + project + people utilization is the operational stack.
A day in the life
What the next Tuesday looks like
A 30-person agency manages 20-50 active client engagements, produces 100-300 deliverables/month, runs continuous new business pipeline, and tracks 30-person utilization across 200-500 weekly time entries.
The AI Operating Layer compresses agency back-of-house. New business pitch decks + proposals drafted from prior similar work. Brand voice writing assistance per client. Asset versioning + client review tracking. Project status drafting from time entries + project notes. Utilization + scope creep + WIP/AR reports auto-assembled. Account team account-plan drafting.
The marketing / creative / video agency playbook
The automations that matter most
Out of the full Media & Entertainment catalog, these are the ones a marketing / creative / video agency should run first.
New business pitch + proposal drafter
Agency operations
Drafts pitch decks + proposals from prior similar work + RFP requirements + brand voice.
Weekly project status drafter
Agency operations
Drafts weekly client status from time entries + project notes + Slack + recent deliverables.
Utilization + scope creep monitor
Agency operations
Weekly utilization + scope creep + WIP/AR analysis; flags concerning projects to leadership.
Client review + asset versioning tracker
Agency operations
Tracks asset versions + client feedback rounds + approval status; surfaces stalled assets.
In the wild
How this actually plays out
Weekly project status drafting is the workflow that closes a 3-hour weekly status-meeting prep window across 30 PMs.
The AI workflow: every Friday, AI ingests project's time entries + project notes + Slack threads + most recent deliverables shipped. Drafts personalized client status (what shipped, what's in flight, blockers needing client decision, scope/budget heads-up).
A 30-person agency typically saves 40-60 PM hours/week on status drafting and improves client satisfaction with weekly transparency.
Get my media operation's automation map
Tell us your business type (publisher / podcast / agency / creator), scale, and the workflow that costs the most creative time. We'll come back with a written map of which 5-7 automations matter first and what the first 90 days would change.