Expert AI Labs Is Now STRAVYNT. Here Is Why We Took “AI” Out of Our Name.

As of today, Expert AI Labs is STRAVYNT. If you are a customer, a partner, or a reader, nothing about how we work with you changes. The people are the same. The engagements, prices, and support commitments published under the old name carry forward under the new one. The website stays at expertailabs.ai for now and the inbox stays info@expertailabs.com. What changes is what we call ourselves, and the reason is worth explaining in full.

The word itself is now up for debate

For roughly seventy years the field has been called artificial intelligence. In the last fifteen months the people with the loudest microphones in the world started saying out loud that they do not like the name.

It started as an aside. Speaking at the AI summit in Washington on July 23, 2025, President Trump interrupted his own prepared remarks to object to the word:

“Around the globe, everyone is talking about artificial intelligence. I find that too — ‘artificial’ — I can’t stand it. I don’t even like the name. You know, I don’t like anything that’s artificial. So could we straighten that out, please? We should change the name. I actually mean that. I don’t like the name artificial anything, because it’s not artificial. It’s genius. It’s pure genius.”

Fourteen months later it stopped being an aside. At the United Nations General Assembly on September 22, 2026, the President said that “the use of the word artificial makes intelligence fake, it makes it sound fake, and it is not fake,”^[2] and announced that U.S. government documents would switch to “the much more accurate term ‘super’ as opposed to artificial. So it’s super intelligence.”^[3] On September 29 he signed Executive Order 14434, titled “Inaugurating the Era of Super Intelligence,” directing executive-branch agencies to use “Super Intelligence” and “SI” in place of “Artificial Intelligence” and “AI” in official communications, websites, and reports, to the extent the law allows.^[4]

Then the industry answered. On October 4, Elon Musk posted on X:

“No more AI. SI. It’s better.”

Asked whether SpaceX’s artificial intelligence unit, SpaceXAI, would be renamed SpaceXSI, he replied, “Yes, we will make that change,” and later added that “SpaceX is a super intelligence company.”^[3] Jeff Bezos, interviewed by Fox News the same week, put it in consumer terms:

“I do like SI. Because artificial is not a very flattering thing. Nobody wants an artificial sweetener or artificial flavoring. Artificial sort of means fake. … It may be a long road. But I do understand the desire to get away from the word artificial.”

The Verge reports that Nvidia’s Jensen Huang has adopted the term as well, and that Sam Altman praised it while saying OpenAI will not be changing its name.^[6]

Not everyone agrees, and they have a point

The researchers who built the field are mostly not on board. Pedro Domingos of the University of Washington told DW that “most AI is not superintelligence — it’s just different intelligence,” and warned that renaming it “superior intelligence” is the fastest way to maximize public backlash.^[8] Toby Walsh, speaking to ABC after the 2025 summit remarks, said he is “quite a fan of the word artificial because it’s there to remind us that the intelligence that we build in machines is quite artificial, quite different to human intelligence.”^[9] New Scientist points out that “superintelligence” already has a precise meaning, from Nick Bostrom’s 2014 book, that today’s systems do not meet.^[2]

We are not here to referee that argument, but we have made a choice for our own voice. From today, STRAVYNT describes the technology as super intelligence, SI, in what we write and build. We keep “artificial intelligence” beside it wherever precision or findability call for it: contracts define the term, customers search for it, and the tools our engineers work with are still labeled AI by the people who make them. The argument matters to us for a narrower reason.

A company should not be named after a word other people get to redefine

Our old name had the category label in the middle of it. That was useful when we started: it told people what shelf to find us on. It is a liability the moment the shelf gets relabeled. If the federal government says “SI,” the largest companies in the world say “SI,” and the research community keeps saying “AI,” then a firm called Expert AI Labs is forced to pick a side in a vocabulary fight every time it introduces itself. That is a bad place to put a brand.

There is a second, more honest reason. The label had stopped describing the work. Over the last two years, the engagements moved from “help us understand AI” to building the systems a business actually runs on: lead intake that reads, routes, and responds; documentation that writes itself from field data; review and reporting loops that close without a person pushing them; a Control Panel that lets an owner see every automated action and its evidence. Language models are one component in those systems. So are deterministic code, integrations into the tools a company already owns, audit logs, approval gates, and the discipline to prove a result before claiming it. Calling all of that “AI” was always a shorthand. “Intelligent systems engineering” is the accurate description.

Why STRAVYNT

STRAVYNT is a coined word, built from strategic intelligence and pioneering innovation. It belongs to no category, so no executive order or product launch can redefine it for us. It is written in uppercase. The emblem is a four-point spark: the first point of light before a launch, four directions of forward motion, precision at the center.

The tagline is Engineer What Comes Next. The verb is deliberate. We do not forecast the future or comment on it; we build the specific piece of it a customer needs, and we are accountable for whether it works. The positioning line underneath is Intelligent Systems · Advanced Computing · Frontier Technology, which is the honest range of what we build today and what we intend to build next.

Our promise to customers is unchanged and now has three words to hang on: bold thinking, disciplined engineering, tangible outcomes. Bold thinking is why you call us. Disciplined engineering is why it ships. Tangible outcomes are the only thing we put on the scoreboard.

What changes and what does not

Legal documents will read “STRAVYNT, formerly Expert AI Labs” during the transition so there is no ambiguity about who signed what. If you see the old name on an invoice, a proposal, or a social profile over the next few weeks, it is the same company and it is being updated.

The part that actually matters

Whether the world settles on AI, SI, or something nobody has proposed yet, the businesses we serve have the same question they had last year: which of our work should a machine be doing, how do we know it did it right, and who is accountable when it did not. Answering that question is engineering, not vocabulary. We renamed the company so the name would stop getting in the way of the answer.

STRAVYNT. Engineer What Comes Next.